Customer Relationship Management 1st Edition
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Availability: In Stock

Customer Relationship Management 1st Edition

SKU: 9780071379540

Original price was: $22.00.Current price is: $5.50.

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Additional information

Full Title

Customer Relationship Management 1st Edition
Author(s)

Anderson, Kristin, Kerr, Carol
Edition

1st Edition
ISBN

9780071379540
Publisher

McGraw-Hill Professional Publishing
Format

PDF and EPUB

Description

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today’s hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

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Customer Relationship Management 1st Edition
-74%
Availability: In Stock

Customer Relationship Management 1st Edition

SKU: 9781136412493

Original price was: $94.99.Current price is: $24.99.

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Additional information

Full Title

Customer Relationship Management 1st Edition
Author(s)

Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard
Edition

1st Edition
ISBN

9781136412493, 9780750656771, 9786611006150, 9780080490854, 9781136412509, 9781281006158, 9781136412455
Publisher

Routledge
Format

PDF and EPUB

Description

Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne’s five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes – strategy development, value creation, channel and media integration, information management and performance assessment – with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a ‘futures’ vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.

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Customer Relationship Management 1st Edition
-75%
Availability: In Stock

Customer Relationship Management 1st Edition

SKU: 9780071394123

Original price was: $19.80.Current price is: $4.95.

Access Customer Relationship Management 1st Edition Now. Discount up to 90%

Categories: ,

Additional information

Full Title

Customer Relationship Management 1st Edition
Author(s)

Kristin L. Anderson, Carol J. Kerr
Edition

1st Edition
ISBN

9780071394123, 9780071379540
Publisher

McGraw-Hill
Format

PDF and EPUB

Description

This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today’s hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.

Related products