Availability: In Stock

Content Strategy for the Web 2nd Edition

SKU: 9780132883221

Original price was: $42.99.Current price is: $12.90.

Access Content Strategy for the Web 2nd Edition Now. Discount up to 90%

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Additional information

Full Title

Content Strategy for the Web 2nd Edition

Author(s)

Kristina Halvorson, Melissa Rach

Edition

2nd Edition

ISBN

9780132883221

Publisher

New Riders PTG

Format

PDF and EPUB

Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Availability: In Stock

Content Strategy for the Web 2nd Edition

SKU: 9780132883245

Original price was: $42.99.Current price is: $12.90.

Access Content Strategy for the Web 2nd Edition Now. Discount up to 90%

Categories: ,

Additional information

Full Title

Content Strategy for the Web 2nd Edition

Author(s)

Kristina Halvorson, Melissa Rach

Edition

2nd Edition

ISBN

9780132883245, 9780321808301, 9780132883221

Publisher

New Riders PTG

Format

PDF and EPUB

Description

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.