Additional information
Full Title | Content Strategy for the Web 2nd Edition |
---|---|
Author(s) | Kristina Halvorson, Melissa Rach |
Edition | 2nd Edition |
ISBN | 9780132883221 |
Publisher | New Riders PTG |
Format | PDF and EPUB |
Original price was: $42.99.$12.90Current price is: $12.90.
Access Content Strategy for the Web 2nd Edition Now. Discount up to 90%
Full Title | Content Strategy for the Web 2nd Edition |
---|---|
Author(s) | Kristina Halvorson, Melissa Rach |
Edition | 2nd Edition |
ISBN | 9780132883221 |
Publisher | New Riders PTG |
Format | PDF and EPUB |
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Original price was: $42.99.$12.90Current price is: $12.90.
Access Content Strategy for the Web 2nd Edition Now. Discount up to 90%
Full Title | Content Strategy for the Web 2nd Edition |
---|---|
Author(s) | Kristina Halvorson, Melissa Rach |
Edition | 2nd Edition |
ISBN | 9780132883245, 9780321808301, 9780132883221 |
Publisher | New Riders PTG |
Format | PDF and EPUB |
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.