Description
Take click-through rate one step further. There has never been a click-through rate Guide like this.
It contains 28 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need–fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about click-through rate.
A quick look inside of some of the subjects covered: Mobile advertising – Types of mobile ads, Pay per click – Bid-based PPC, Click-through rate – Email CTR, Clickthrough rate – Email CTR, A/B testing, Cost per click – Bid-based PPC, Social shopping – Benefits of social shopping for retailers, Bing Ads – Technology, View-through rate – The problem with clicks, Recommendation system – Beyond Accuracy, Usability testing – A/B Testing, Clickthrough rate – Purpose, Customer engagement – Customer engagement as a metric, Google Catalogs – User experience (UX), Web analytics – On-site web analytics technologies, The Hunger Site – Mechanics, Recommendation systems – Beyond Accuracy, Online advertising – History, Internet marketing – Trick banners, Online advertising – Trick banners, Click fraud – Organization, Internet marketing – Sponsored search, Landing page, Google privacy – Do Not Track, Internet marketing – History, Meta tag – The description attribute, Online advertising – Sponsored search, User testing – A/B testing, and much more…