Case Studies in the Beer Sector 1st Edition
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Case Studies in the Beer Sector 1st Edition

SKU: 9780128177358

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Additional information

Full Title

Case Studies in the Beer Sector 1st Edition
Author(s)

Roberta Capitello, Natalia Maehle
Edition

1st Edition
ISBN

9780128177358, 9780128177341
Publisher

Woodhead Publishing
Format

PDF and EPUB

Description

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes.

While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.

  • Investigates contemporary managerial and marketing dynamics in the beer sector
  • Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries
  • Includes case studies that provide the reader with real-life examples on how to apply concepts discussed
  • Offers a global, cross-cultural perspective on the beer sector in different countries and continents

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