Bright Modernity Color, Commerce, and Consumer Culture
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Bright Modernity Color, Commerce, and Consumer Culture

SKU: 9783319507453

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Additional information

Full Title

Bright Modernity Color, Commerce, and Consumer Culture
Author(s)

Regina Lee Blaszczyk
Edition
ISBN

9783319507453, 9783319507446
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.

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