Branded Customer Service The New Competitive Edge 1st Edition
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Branded Customer Service The New Competitive Edge 1st Edition

SKU: 9781609943233

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Additional information

Full Title

Branded Customer Service The New Competitive Edge 1st Edition
Author(s)

Janelle Barlow, Paul Stewart
Edition

1st Edition
ISBN

9781609943233, 9781576754047
Publisher

Berrett-Koehler Publishers
Format

PDF and EPUB

Description

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service — until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

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