Description
Experience Brand Valuation. There has never been a Brand Valuation Guide like this.
It contains 21 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need–fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Brand Valuation.
A quick look inside of some of the subjects covered: Brand – Brand awareness, Brand names – Brand name, Interbrand, Brand name – Brand awareness, Brand architecture – Strategic considerations, Interbrand – Methodology, Brand – Brand name, Brand Finance – Methodology, Brand Finance – The Brand Finance Institute, Brands, Rebranding – Potential reasons for corporate rebranding, Brand Finance – History, Brand names – Brand awareness, Brand image, Bayern München – Organization and finance, Celtic F.C. – McCann takeover and transition to plc, Brand equity – Construction, Interbrand – History, Brand equity – Methodologies, Marque, Marque – Brand name, and much more…