Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
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Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

SKU: 9781409472445

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Additional information

Full Title

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value
Author(s)

Manu, Alexander, Mr
Edition
ISBN

9781409472445, 9781409446842
Publisher

Routledge
Format

PDF and EPUB

Description

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers

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