Advertising to Children New Directions, New Media
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Advertising to Children New Directions, New Media

SKU: 9781137313256

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Additional information

Full Title

Advertising to Children New Directions, New Media
Author(s)

Author
Edition
ISBN

9781137313256, 9780230252028, 9781349321704
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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