Advertising on Google: The High Performance Cookbook 1st Edition
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Advertising on Google: The High Performance Cookbook 1st Edition

SKU: 9781849685856

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Additional information

Full Title

Advertising on Google: The High Performance Cookbook 1st Edition
Author(s)

Kristina Cutura
Edition

1st Edition
ISBN

9781849685856, 9781849685849
Publisher

Packt Publishing
Format

PDF and EPUB

Description

Book Description

This book contains practical recipes on everything from creating an Adwords account, reporting, analyzing, bidding effectively to remarketing. The book is a guide to getting hands-on experience in Adwords strategies. It is extensively focussed on helping you build an Adwords account, which appeals to the visitors and attracts more clicks!This book is great for the users, who are ready to start using Adwords, as well as for experienced advertisers, who are looking to take their accounts to the next level. Just create an Adwords account and run ad campaigns to take advantage of the hands-on recipes.

What you will learn

  • Tracking and reporting tips that will maximize your returns
  • Take your Adwords account to the next level using the overlooked advanced features
  • Research your market and competition to analyse budgets, calls-to-action and offers
  • Measure the success of your ad campaigns
  • Write compelling ads, choosing relevant keywords, and choose where to focus your money
  • Learn using examples advantageous key ad strategies and little known industry tools
  • Implement advanced strategies and tools to help you save time
  • Recommendations include actual account snapshots and detailed instructions on how to implement each strategy
  • Guidelines for budgets and effective bids and Strategies for running display ads

Who this book is for

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