Adaptive Marketing Leveraging Real-Time Data to Become a More Competitive and Successful Company
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Adaptive Marketing Leveraging Real-Time Data to Become a More Competitive and Successful Company

SKU: 9781137462930

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Additional information

Full Title

Adaptive Marketing Leveraging Real-Time Data to Become a More Competitive and Successful Company
Author(s)

Norm Johnston
Edition
ISBN

9781137462930, 9781137462923
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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