A Research Agenda for Place Branding 1st Edition
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A Research Agenda for Place Branding 1st Edition

SKU: 9781839102851

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Additional information

Full Title

A Research Agenda for Place Branding 1st Edition
Author(s)

Dominic
Edition

1st Edition
ISBN

9781839102851, 9781839102844
Publisher

Edward Elgar Publishing
Format

PDF and EPUB

Description

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.

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