A Practical Guide to CRM Building More Profitable Customer Relationships 1st Edition
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A Practical Guide to CRM Building More Profitable Customer Relationships 1st Edition

SKU: 9781040159316

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Additional information

Full Title

A Practical Guide to CRM Building More Profitable Customer Relationships 1st Edition
Author(s)

Janice Reynolds
Edition

1st Edition
ISBN

9781040159316, 9781578201020, 9781138412446, 9781482280784, 9780429081316
Publisher

CRC Press
Format

PDF and EPUB

Description

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today – customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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