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Access 2019 MyLab Marketing with Pearson eText Access Code for Marketing Management 15th Edition Now. Discount up to 90%
| Full Title | 2019 MyLab Marketing with Pearson eText Access Code for Marketing Management 15th Edition |
|---|---|
| Author(s) | Philip Kotler, Kevin Keller |
| Edition | 15th Edition |
| ISBN | 9780135890394, 9780133856460, 9780135890356, 9780133876963, 9780133867862 |
| Publisher | Pearson |
| Format | PDF and EPUB |
For undergraduate and graduate courses in marketing management.
The gold standard for today’s marketing management student
Marketing Management is the gold standard because its content and organization consistently reflect the latest changes in marketing theory and practice. The 15th Edition is updated to provide the most comprehensive and engaging material on current topics including brand equity, global marketing, customer value analysis, segmentation, targeting, positioning, integrated marketing communications, digital communications, hollistic marketing, and more.
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