Creative Strategy in Advertising 11th Edition
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Creative Strategy in Advertising 11th Edition

SKU: 9781133307266

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Additional information

Full Title

Creative Strategy in Advertising 11th Edition
Author(s)

Bonnie Drewniany, A. Jewler
Edition

11th Edition
ISBN-13

9781133307266
Publisher

Cengage Learning
Format

PDF
Pages

336

Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today’s fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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