Consumer Behavior: Buying, Having, and Being 12th Edition
-85%
Availability: In Stock

Consumer Behavior: Buying, Having, and Being 12th Edition

SKU: 9780134129938

Original price was: $132.00.Current price is: $19.99.

Access Consumer Behavior: Buying, Having, and Being 12th Edition Textbook now. The book is Available Online and can be Downloaded Immediately to any kind of devices.

Category:

Additional information

Full Title

Consumer Behavior: Buying, Having, and Being 12th Edition
Author(s)

Michael Solomon
Edition

12th Edition
ISBN-13

9780134129938
Publisher

Pearson
Format

PDF
Pages

624

Description

Consumer Behavior: Buying, Having, and Being covers what happens before, during and after the point of purchase. It investigates how having or not having certain products affects our lives, especially in the canon of social media and the digital age. In the 12th Edition , up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance. This makes it easy to apply the theory outside of class and maintain an edge in the fluid and evolving field of consumer behavior.

Related products