Original price was: $207.99.$24.99Current price is: $24.99.
Access Business-to-Business Marketing Management Strategies, Cases and Solutions Now. Discount up to 90%
| Full Title | Business-to-Business Marketing Management Strategies, Cases and Solutions |
|---|---|
| Author(s) | Author |
| Edition | |
| ISBN | 9781780525778, 9781780529967, 9781780525761 |
| Publisher | Emerald Group Publishing Limited |
| Format | PDF and EPUB |
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?
Book Instantly Available.
Safe Payment with PayPal and Stripe
24/7 Customer Service
