Architecting Enterprise Managing Innovation, Technology, and Global Competitiveness
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Architecting Enterprise Managing Innovation, Technology, and Global Competitiveness

SKU: 9781137366788

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Additional information

Full Title

Architecting Enterprise Managing Innovation, Technology, and Global Competitiveness
Author(s)

. Rajagopal
Edition
ISBN

9781137366788, 9781137366771, 9781349474271
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

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