Retail and Channel Marketing: 1st Edition
-70%
Availability: In Stock

Retail and Channel Marketing: 1st Edition

SKU: 9781782546184

Original price was: $42.36.Current price is: $12.71.

Access Retail and Channel Marketing: 1st Edition Now. Discount up to 90%

Categories: ,

Additional information

Full Title

Retail and Channel Marketing: 1st Edition
Author(s)

Sandro Castaldo, Katia Premazzi, Monica Grosso
Edition

1st Edition
ISBN

9781782546184
Publisher

Edward Elgar Publishing
Format

PDF and EPUB

Description

This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors’ and the manufacturers’ perspectives.

Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing.

Related products