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| Full Title | International Business 1st Edition |
|---|---|
| Author(s) | Marios Katsioloudes, Spyros Hadjidakis |
| Edition | 1st Edition |
| ISBN | 9781136394508, 9780750679831, 9780080471464, 9781136394461, 9781136394515 |
| Publisher | Routledge |
| Format | PDF and EPUB |
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.”The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight.Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines,Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics
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| Full Title | International Business 1st Edition |
|---|---|
| Author(s) | Michael Geringer, Jeanne McNett, Michael Minor, Donald Ball |
| Edition | 1st Edition |
| ISBN-13 | 9781259317224 |
| Publisher | McGraw Hill |
| Format | |
| Pages | 560 |
NOTE: This book is not include an access code. The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset. Make the study of international business personal
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