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| Full Title | Framework for Marketing Management 6th Edition |
|---|---|
| Author(s) | Philip Kotler, Kevin Lane Keller |
| Edition | 6th Edition |
| ISBN | 9780133871517, 9780133871319, 9780133871463, 9780137554881 |
| Publisher | Pearson |
| Format | PDF and EPUB |
Framework for Marketing Management provides you with a concise, yet comprehensive look at marketing strategy. Each chapter opens with a true vignette introducing key marketing management concepts at work at a recognizable, modern-day company. The book’s efficient coverage of current marketing management practices makes for a short, thorough text that will serve you well as a resource for work on incorporated simulations, projects, and cases.
The 6th Edition focuses its information and strategy on the realities of 21st century marketing, emphasizing globalization, technology, and social responsibility. With this succinct text, you’ll learn to modernize your marketing strategies to comply with today’s standards.
Original price was: $85.21.$19.99Current price is: $19.99.
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| Full Title | Framework for Marketing Management 6th Edition |
|---|---|
| Author(s) | Philip Kotler, Kevin Keller |
| Edition | 6th Edition |
| ISBN-13 | 9780133871319 |
| Publisher | Pearson |
| Format | |
| Pages | 360 |
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management , a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
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